黑料社

NTUC FairPrice ups its marketing game with Wordle fun

NTUC FairPrice鈥檚 Wordle of the day. Image: NTUC FairPrice/Facebook
NTUC FairPrice鈥檚 Wordle of the day. Image: NTUC FairPrice/Facebook

A supermarket has gotten in on the word nerd game that鈥檚 swept the internet to promote deals on its groceries.

NTUC FairPrice today created and solved its own version of , the daily online word puzzle where users get six tries to guess a five-letter word. 

In just five tries, the supermarket landed on 鈥淪hiok,鈥 singlish for great. Its previous guesses — 鈥済reat,鈥 鈥渄eals,鈥 鈥渟olid,鈥 鈥減rice鈥 鈥 boast of grocery bargains.

鈥214 5/6 #Wordle #TomorrowPlayAgain,鈥 its caption read, with 214 referring to the 214th puzzle of the game so far.聽

Wordle is a free browser game created by Josh Wardle, a software engineer in Brooklyn who created the game for his word game-loving partner and released it publicly in October. It went viral shortly after and now has millions of daily players. 

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